5 Essential Steps for Conducting Financial Analysis to Ensure Business Growth (2024)

Financial analysis is an essential component of a successful business strategy, as it provides crucial insights into a company's long-term financial health. By regularly analyzing the finance model, forecasting future opportunities, and reviewing past performance, a business can determine its scalability in terms of profit and loss. Small businesses, in particular, should analyze their finances once a week to monitor their financial health and make informed decisions.

Financial analysis is the process of evaluating business projects, budgets, and other finance-related transactions to determine their performance and suitability. It is used to analyze the stability, solvency, liquidity, or profitability of an entity, providing businesses with the data they need to plan for the short- and long-term future. Financial analysis can be performed by a financial analyst within a finance team, who can handle a range of tasks and processes.

To perform financial analysis, there are five effective steps that businesses can follow:

1. Comparison between Forecast and Actual Monthly Results

Reviewing a company's finances on a regular basis is a good starting point. However, to get the most out of the financial analysis, a business needs to compare forecast and actual results. By comparing monthly plans with reports from accounting software, businesses can track their progress and identify areas for improvement.

2. Identify Exceeding Projections or Off-Track Performance

Making educated predictions through forecasting means that actual financial performance may vary. Therefore, businesses need to identify whether they outperformed and exceeded their projections or fell off track and did not perform as expected. By doing so, they can take corrective action and adjust their strategies accordingly.

3. Review Income and Expenses

The income and expenses statement, also known as the profit and loss statement, provides a snapshot of a company's financial performance. By comparing the income statement to the forecast, businesses can determine whether they have achieved their goals, reached their sales targets, and kept their expenses within the budget. This information is crucial in making informed decisions and furthering business growth.

4. Analyze Cash Flow Statement

Analyzing cash flow is essential in understanding where a company's cash has flowed or is spent into and out of the business. By comparing the cash flow statement to the cash flow forecast, businesses can determine whether they are on track and take corrective action if necessary. Analyzing cash flow can guide businesses in growing their bank balance according to plan.

5. Review Balance Sheet

The balance sheet provides a complete overview of a company's financial position, including assets and liabilities. By analyzing the balance sheet, businesses can determine whether they are collecting money from customers at the right rate and whether they are taking on more debt than planned.

In conclusion, financial analysis is crucial in determining a company's long-term financial health. By following these five steps, businesses can perform a strategic analysis of financial statements, track their progress, and make informed decisions that promote growth and profitability.