OpenAI, an artificial intelligence R&D company, released ChatGPT three weeks ago. While the chatbot is not without problems, its abilities have resulted in alarm bells in Google as a potential threat to business.
Google has renewed its efforts toward AI development following a ‘code red’ that was raised in response to the growing popularity of OpenAI’s ChatGPT chatbot. The company has approached founders Sergey Brin and Larry page to create an AI chatbot that can compete with ChatGPT, following concerns over falling behind in the US$150 Bn search engine business.
In addition to an ethical AI chatbot such as LaMDAOpens a new window , Google is now planning to reveal 20 more AI-based products at its I/O conference scheduled for May 2023. ChatGPT has sparked worry about the use and viability of conventional search engines, as the chatbot aims to provide answers to searches instead of just giving relevant links to users.
ChatGPT is unlikely to replace Google search entirely in the near future. This can be attributed to inaccurate search results, with concerns over the inability to maintain factual accuracy and the spread of misinformation through AI hallucinations (made-up answers).
Google’s CEO, Sundar Pichai, has directed company resources such as its Research, Trust and Safety division to help in the development of AI product prototypes, including analytics and content creation.
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The ChatGPT Threat
ChatGPT has already attracted a million users within a week of its launch. It can provide users with specific answers to searches similar to typical human conversations while collecting relevant information from the web.
Google is said to prioritize factual accuracy aiming to minimize the chances of AI chatbots confidently responding to queries with wrong information. Google has shown wariness in revealing AI products and services, especially with the raging debate on the ethics of using AI, with the potential for bolstering biases present in training data. All current AI offerings by Google are heavily restricted in terms of what they can be used for.
However, as ChatGPT makes waves, Google is likely revising strategies and may take steps to avoid falling behind, despite the risk of reputational damages to the company.
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Assistant Editor - Tech, SWZD
Anuj Mudaliar is a content development professional with a keen interest in emerging technologies, particularly advances in AI. As a tech editor for Spiceworks, Anuj covers many topics, including cloud, cybersecurity, emerging tech innovation, AI, and hardware. When not at work, he spends his time outdoors - trekking, camping, and stargazing. He is also interested in cooking and experiencing cuisine from around the world.
